Educating customers

Customer education is an important part of the returns process. We strongly suggest announcing your new branded 360 returns flow to customers to ensure that they know how to initiate their returns.

You may find some real-life examples here, here, here, and here.

We recommend a combination of the following strategies below:

  • Announcement of partnership with PostCo + a short how-to for customers.
  • Social Media marketing post on easy returns and exchanges.
  • Embedding of your personalised PostCo 360 Returns Center link directly on your eCommerce channel, as a replacement of your returns policy page, or within your CS chatbot.

PostCo also provides assistance on a case-by-case basis on designing social mentions such as the one below:

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