Klaviyo Integration

Our integration will enable you to leverage our return data to recreate email flows, personalized campaigns and audience segmentation.

Integration Features:

1. Consolidate and streamline all return email notifications within Klaviyo
2. Easily modify return notification with our data
3. Create custom segments of users using returns data to create unique workflow and campaigns

Prerequisites

This feature is available on PostCo’s Premium plan and above or as an add-on to the Pro plan. If you're interested in adding this feature, please contact your Account Manager or support@postco.co. Once the add-on has been applied to your account, you will be able to connect your Klaviyo account via the set up steps below. 

Set up instructions

To connect with Klaviyo, begin by logging into your Klaviyo account. Next, go to the 'Settings' menu and select 'API Keys.' Here, you'll want to generate a Private API Key and make sure to activate 'Accounts' and 'Events.' After doing so, copy the key.

On the PostCo dashboard, go to 'App Integrations,' choose 'Klaviyo,' and click 'Connect.' Then, paste the Private API Key.  You can also customize your notification preferences by selecting which notifications to switch to Klaviyo.

1. Consolidate and streamline all return email notifications within Klaviyo

This integration provides the advantage of allowing you to send emails through Klaviyo rather than PostCo. 

To achieve this, recreate PostCo's current email notifications in Klaviyo. Disable any emails you create in Klaviyo within PostCo to avoid duplicate customer emails. You can choose to transfer some or all notifications to Klaviyo. For a list of PostCo's notification events and payloads, click here.

Example below of a Return reviewed email notification from Klaviyo

For the email template, here are the most frequently used variables that can be accessed from the events, you can see the full list here.

event.courier_name

event.shipping_method.name

event.warehouse_address.full_address

event.courier_name

event.tracking_url|

event.tracking_number

event.summary_url

event.exchanges.0.return_item_image_url

event.refunds.0.return_item_image_url

For refunds and exchanges, we would recommend using Klaviyo’s Content Repeat feature to loop through the indeterminate number of items within refunds and exchanges. For example, refunds are accessed through {{ event.refunds }} and can be aliased as refund_items. In this example, here are some attributes that can be accessed from each refund_item:

refund_item.keep_item

refund_item.paid_amount

refund_item.refund_issued

refund_item.refund_method_name

refund_item.reject_reason

refund_item.rejected

refund_item.return_item_image_url

refund_item.return_item_name

refund_item.show_sku

refund_item.sku

refund_item.status

refund_item.store_credit_created

Similarly, exchanges can be accessed through {{ event.exchanges }} and can be aliased as exchange_items. These are some of the attributes that can be accessed:

exchange_items.exchange_item_name

exchange_items.exchange_order_created

exchange_items.keep_item

exchange_items.paid_amount

exchange_items.reject_reason

exchange_items.rejected

exchange_items.return_item_image_url

exchange_items.return_item_name

exchange_items.show_sku

exchange_items.sku

exchange_items.status

2. Easily modify return notification with our data

You can effortlessly edit return notifications and add PostCo’s return data to your emails directly within Klaviyo. This simplifies the process of tailoring your messages. By using your regular Klaviyo templates, you’re able to maintain a cohesive brand identity across all your email communications. This consistency in both the look and messaging reinforces your brand's image and message with your audience. Here is a list of our payloads you can add in your email. 

3. Create custom segments of users using returns data to create unique workflow and campaigns

This integration allows you to use PostCo's return data to create customized segments, enabling you to provide your personalized campaigns. For instance, you can set up a unique workflow for first-time returners to include them in a cross-selling promotion, omitting promotions for frequent returners, or integrate returns data with data from other apps to create a unique segment for your campaigns.